Transforming Patient Engagement: A Case Study on Redesigning Serefin's Health Concierge to Boost Sign-Ups by 25%
Serefin's Health Concierge provides exceptional healthcare solutions to individual consumers and solutions for corporate EAP.
Who are the users?
Serefin's corporate plan members
Nurses
Tools used
Figma, Asana (project management)
My role
Conducting competitor analysis, user research, high fidelity mockups and prototypes while working with Product Manager and developers.
The Goal
To create a one-stop solution to chat with a nurse, create health profile & keep track of the appointments
The Problem
There are many healthcare providers in the market that provide 24 by 7 access to users to talk to the nurses and get medical advice. But none of these cover you when you travel, that was Serefin's USP.
The Solution
We came up with a solution to add a dedicated section that would show the user their travel dates, the details about the country they are visiting, and how to access their profile while they travel.
The Impact
This feature was well received by the customers. We targeted user satisfaction to increase by at least 25% but were able to achieve a 38% increase and 150+ new users onboarded.
Design process
Wireframes
Mockups
YOUR HEALTH PROFILE
Here's a peek at the working prototype of how Health Concierge works for Nurses
Challenges & Key learnings
What I learned from this project:
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Leading an end-to-end design process while contributing to other initiatives.
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Collaboration can do wonders (fast).
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Designing features for an existing product without making too many changes.
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Gaining feedback early on can be a game-changer.
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Importance of accessibility.
See my other case studies
Volkswagen's inventory tool
Standard Chartered Bank
